The Future of Real Estate Marketing: Internet Video

sonomavalleyrealestate — Mon, 02 Nov 2009 22:04:37 +0000

Most of you out there in the world of the mighty internets are familiar with video content on the web. It is now commonplace and I would wager that you tube is the platform that most of you are familiar with. While video is prevalent on the web, you may or may not know to what extent it is being utilized for Real Estate.

So let’s start with the basics.

Here are some raw facts on internet video from a Cisco Systems report published on June 9, 2009:

Internet video is now approximately one-third of all consumer Internet traffic, not including the amount of video exchanged through P2P file sharing.

The sum of all forms of video (TV, video on demand, Internet, and P2P) will account for over 91 percent of global consumer traffic by 2013. Internet video alone will account for over 60 percent of all consumer Internet traffic in 2013.

In 2013, Internet video will be nearly 700 times the U.S. Internet backbone in 2000. It would take well over half a million years to watch all the online video that will cross the network each month in 2013. Internet video will generate over 18 exabytes per month in 2013.

Video communications traffic growth is accelerating. Though still a small fraction of overall Internet traffic, video over instant messaging and video calling are experiencing high growth. Video communications traffic will increase tenfold from 2008 to 2013.

Real-time video is growing in importance. By 2013, Internet TV will be over 4 percent of consumer Internet traffic, and ambient video will be 8 percent of consumer Internet traffic. Live TV has gained substantial ground in the past few years: globally, P2P TV is now slightly over 7 percent of overall P2P traffic at over 200 petabytes per month.

Video-on-demand (VoD) traffic will double every two years through 2013. Consumer IPTV and CATV traffic will grow at a 53 percent CAGR between 2008 and 2013, compared to a CAGR of 40 percent for consumer Internet traffic.

Read the complete report here.

Some of you are probably thinking that does not apply to the real estate world.

The truth is it does apply and furthermore it is being applied.

A recent article by Joel Burslem of www.thefutureofrealestatemarketing.com relates that video usage by Real Estate firms and agents are up 95% in the first half of 2009 from the first half of 2008. Furthermore he highlights an in depth analysis of real estate video provided by Welcome Mat. The full report can be downloaded here.

While some raw data and articles may not make the best argument to start developing video content for the web, it does carry a truth that is undeniable. Web video is here and it is popular.

It is something worth looking into.

Stay tuned for more.

Sonoma Valley Real Estate Blog

The Future of Real Estate Marketing: Internet Video